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B-2-B Symposium Guest Speakers | Facilitators

 
   

Brenda A. Collins

Brenda A. Collins is the wife of Pastor James E. Collins, and First Lady of Eagle Heights Church, in the Revere area of Boston, Massachusetts.  Established on the foundation as a woman of great virtue, Brenda’s powerful leadership ability has influenced the masses both within the church, and in the secular world. 

 

Brenda knows what it takes to face a challenge and come out victorious.  Adopted as a child, she was raised in a “religious” family of demoralizing hidden abuse.  Though living in the natural consequence of rebellion, God supernaturally intervened through the meeting of a man who would later become her husband.  She would first experience the healing hand of a Father and His delivering power, not in the traditional church setting, but rather sitting under a tree while studying Elementary Education in Chicago, Illinois.  The simplicity of God’s love touched her, and the new relationship with Christ changed her. Instead of a predator, she now had a protector. She experienced for the first time the reality of living without the pain of physical and sexual abuse.  The rebellious spirit gave way to the Spirit of God. The former life now in the past, the new Brenda would emerge.

God has turned what was once Brenda’s misery into her ministry.  Her concern for the plight of women and children, warrant her as a powerful influence in Mentoring Women, and as the Events Coordinator at Eagle Heights Church.

While obligations and responsibilities to ministry commitments are plentiful, this First Lady makes certain her most important relationships are nurtured.  She humbly serves as her husband’s helpmate and as the loving mother of their two beautiful daughters: Jessica and Shawna.

 

Ms. Edith A. Silva
Executive Director of State Office of Minority & Women Business Assistance

Eydie Silva has played a key role in helping worldwide companies define their business strategy and has been instrumental in building the operational infrastructure that drives sustainable business performance. In June 2007, Ms. Silva joined the Patrick Administration and was appointed to the position of Executive Director of The State Office of Minority and Women Business Assistance. Prior to her appointment, Ms Silva served as a member of the Executive Management team of Virgin Life Care Inc. (part of the Virgin Investment Group). She served as an Executive Vice President for the Tower Group (a financial services research and advisory consulting firm) and has held management positions with Fidelity Investments and Price Waterhouse’s management consulting group

 

Dr. Evelyn D. Watkins
Co-Founder - Women of Influence

Evelyn D. Watkins is a lover of Christ whose ministry call was made evident some 12 years ago.  She is a graduate of Fanning College and Brenau University.  She is submitted to Pastor Creflo A. Dollar, Jr. of World Changers Church International where she has been a member for twelve years and from which she received her license to minister the Gospel.  Evelyn is the co-founder of Watkins Ministries, Inc. and The Women of Influence.   She is a teacher, evangelist and author whose mission is to compel women to walk in wholeness.  Her deliverance from abuse, poverty and obesity has enabled her to speak candidly to the issues of today’s over-achieving women.

She is the wife of Robert Jeffrey and the mother of Gabrielle Joy and Noelle Jasmine.

 


B-2-B Symposium Panelists

 

Jean Burke
Representative
Primerica Financial Services

Jean Burke is a representative with Primerica Financial Services a member of the Citigroup Corporation. Since 1997 Jean has helped countless families get on the road to becoming Debt Free and Financially Independent.

A founding member of the Sanctuary Bookstore Management team, a ministry of Jubilee Christian Church the largest church in New England. Jean served as the Senior Book buyer as well as Manager of their flagship store in Needham, MA. While at Sanctuary Books, Jean founded the organizations “Monthly Book” club. Jean was also instrumental in Sanctuary Book store going from one location to three locations.

Jean has been a board member for the Christian Economic Development Association (CEDA) since 2003. The CEDA organization is a multi-cultural, multi racial, interdenominational faith-based financial concepts organization. The mission of the CEDA organization is to increase individuals and organizational financial value by providing events and communication services.

Jean is also a board member of Worship and Wealth ministries, which has a mission to inspire individuals to experience their covenant of wealth through faith and the implementation of sound financial principles.

Jean lives in Hyde Park, Massachusetts with her three children Ayana, Xandria and Marcus.

 

Ms. Carmen Diaz-Jusino
Business Development and Training Specialist - The Center For Women & Enterprise

Carmen Diaz-Jusino is a Business Development and Training Specialist at the Center for Women & Enterprise in Providence, RI. Carmen joined the CWE team in October 2006. She provides services to women in the start-up phase of business development and currently coordinates and plans community entrepreneur and start-up workshops. She maintains partnerships and collaborations within the Providence community and introduced CWE services to the Latino community in the greater Providence area. In providing this service, she works closely with Latino leaders and translates resource materials for the community.

In the past, Carmen worked for Goodwill Industries as a job developer, Cranston Print as manager of the color card department, and owned her own learning center in the Dominican Republic, where she was born. Carmen is married with two sons, both of whom attend Times 2 Academy in Providence. Her husband, Luis Jusino, works for Lifespan.

 

Ms. Jacqui Conrad
Principal - De la Cruz Communications

Jacqueline Conrad is a bilingual professional with over 15 years of marketing and communications experience. She specializes in strategic marketing, communications, public and community relations for organizations interested in marketing to multicultural markets.

In 1998, Jacqui founded delaCruz Communications, a consulting firm that specializes in cause-related, health awareness and strategic marketing campaigns for ethnic audiences, such as the African American and Latino population. Additional services include event management, public relations, media relations, branding and facilitation of conflict resolution workshops for Hispanic employees and managers. delaCruz Communications partners with highly skilled and creative professionals to provide quality services that enable clients to effectively deliver their message across diverse platforms. Jacqui’s focus on cross-cultural markets and organizations targeting diverse markets results from managing a variety of projects where culturally sensitive strategic communications with Latinos and other communities of color is essential.

In addition to her consulting work, Mrs. Conrad speaks at business roundtables, seminars, and graduate classes on the subject of small business development, urban entrepreneurship and home-ownership. She also facilitates monthly entrepreneurial workshops on behalf of the Small Business Development Center at UMass Boston. Jacqui is nationally certified to teach entrepreneurial and business start-up classes from NxLevel™, a well-recognized preeminent entrepreneurial training program in the United States.

Partial list of clients include the Boston Public Health Commission, Blue Cross Blue Shield, Judge Baker Children’s Center, Whittier Street Health Clinic, Colgate Oral Pharmaceuticals, Madison Park Development Corporation, Dimock Community Health Center, and Associated Early Care & Education.

Jacqui received a B.S. from Suffolk University and a Masters Degree in Communications Management from Simmons College. Mrs. Conrad sits on several boards including the Latino Professional Network (LPN), the Simmons Club of Boston, Latino After-School Initiative (LASI), and the Christian Economic Development Association, Inc. (CEDA). A native of New York, Mrs. Conrad resides in Milton, MA with her family.

 

Ms. Susan Coronella,
Manager, Member Service Delivery,
Blue Cross Blue Shield

Susan Coronella is an established manager in the Member Services Department of Blue Cross Blue Shield of Massachusetts. She has worked in customer service all of her professional life, and has been in a leadership role within the Service Division at BCBSMA for five years. Susan is pursuing her degree in Business Management through the School of Professional and Continuing Studies at Northeastern University in Boston, MA.

Susan is a creative and innovative leader with over seven years in the health care industry. Instilling BCBSMA’s Corporate Promise "To Always Put Our Members' Health First," she uses motivation, innovation, organization and critical thinking to ensure her team is continuously developing professionally and equipped to provide superior service as well as meet personal, divisional and corporate goals.

Susan enjoys spending her free time with her family which includes her husband, her ten year old son and eight year old daughter. They like to play tennis, go to the movies and vacation in Maine.

 

Ms. Linda Diggs
CEO/owner - “Word Up!” Enterprises

Linda Diggs, is CEO and business owner of “Word Up!” Enterprises established in 1998. “Word Up” a promotional products business, focus is to send a “positive message” visually through screen-printed and embroidered clothing and promotional products. She has developed her own line of Custom-made shirts, as well as, promoted and produced uniforms and corporate apparel for numerous businesses’, organizations, churches and groups through out the city. “Word Up” is a city and SOMBWA certified business, and is now in its’ 10th year of providing excellent promotional goods and services to it’s clientele. In addition, Ms. Diggs has established a non-profit organization, which she has utilized to promote music and the arts to inner-city youth. Her future plans are to provide multi-faceted motivational programs and trainings for youth.

As a Licensed Social worker, Linda has over 25 years of experience in the Human Service Field. Her expertise and interests range from work in the areas of vocational rehabilitation in mental-social health and mental retardation, teen pregnancy and parenting, to counseling & advocacy for high-risk adolescent and women’s issues. She has written and implemented a parenting curriculum for Cognitively delayed parents and works part-time, providing Case Management & Parenting Workshops for high-risk parents. She is also a Certified counselor of the American Association of Christian Counselors.

Linda holds a Bachelor of Science degree from Northeastern University in Education.


 

Ms. Debra Farrell
President - Diverse Resources

Debra Farrell launched Diverse Resources in June 2004, to assist businesses with their marketing and business consulting needs. Diverse Resources provides bilingual services (English/Spanish) in the following areas:

• E-mail marketing
• Small business start ups
• Supplier diversity development
• Market and demographic research
• Special events
• Development and execution of promotional and marketing programs
• Human Resources management
• Newsletter preparation

Debra holds an MBA from Simmons School of Management (2002) and a B.S. in Marketing from Boston University. Growing up in the former Panama Canal Zone and having previously worked at Centro Presente in Cambridge, has given her the bicultural experience often needed in order to effectively serve the Hispanic market.

Since starting Diverse Resources, Debra assisted a Hispanic woman with becoming the first Latina salon owner on Newbury Street (article featured in the July 8, 2005, edition of the Boston Business Journal). She currently serves as a consultant for Signature Breads, Inc. (formerly General Mills), located in Chelsea, MA, Zia Clothing Outlet (Belmont) and Liberty House (two retail stores in Falmouth and Woods Hole) and has become a business partner with Constant Contact, offering free e-mail marketing training sessions to the business community, in both English and Spanish.

Diverse Resources is certified as a minority woman-owned business enterprise (M/WBE).

 

Ms. LeeAnn Fatalo
Financial Planner - MBRN Financial Services

Lee Ann Fatalo joined financial services industry in 1999 after a successful career as a Construction Manager, specializing in retail construction project financial projections and budget management for a large retail organization. “My experience in developing financial plans for major organizations and building relationships was a natural fit for the financial services industry.”

In 2004, she formed her own company, MBRN Financial Services, dedicated to developing solutions for all the professional business needs of minority business enterprises.

MBRN is a group of trusted industry professionals; such as, financial advisors, business insurance professionals, CPAs and Attorneys. As a team, we help design unique solutions for the minority business community to overcome challenges and maximize opportunities.

Lee Ann is a graduate of Burdett College and also attended Northeastern University. She is a member of The Commonwealth Institute, Massachusetts Minority Contractors Association and the National Association of Securities Professionals. She is also a member of the African-American Producers Advisory Council for MetLife.

Lee Ann is a licensed insurance agent in Massachusetts and is a licensed non-resident agent in Rhode Island, New Hampshire, Maine, New York, Maryland, North Carolina, South Carolina, Florida, Ohio, Illinois, Arizona and New Mexico. She is also a Financial Planner with New England Securities, holding Series 6, 66 and 7 licenses and has obtained the CERTIFIED FINANCIAL PLANNER® designation.

Lee Ann currently lives in Randolph, MA with Peter, her husband of 26 years.

“Although it is our continual desire to be up to date on the latest strategic financial techniques which is of tremendous value to our clients, it’s by listening to our clients dreams, goals and concerns, that we are able to address their needs successfully.”

 

Mr. Tom Fondon, COO
Ms. Janine Fondon, President & CEO
Unity First.Com Direct

UnityFirst.com/African American Newswire, a distributor of diversity-related e-news, is one of the nation's leading online news services reaching over 4,000 members of the diverse press and some two million consumers of color (African Americans, Africans, Caribbeans, Asians, Hispanics/Latinos and others).

The company has been covered in publications such as FORTUNE, Black Enterprise and ENTREPRENEUR magazine. Recently, UnityFirst.com founders, Janine and Tom Fondon, released a new book, “The Practice of Power: Finding Success in a Diverse World.”

Since the founding of Unity First some 10 years ago, the Fondons have inspired hundreds of diverse businesses and collaborations to achieve excellence and bottom line success. She and her husband has received several national awards, such as FraserNet’s PowerNetworking (George Fraser) National Entrepreneurial Excellence Award, Alpha Kappa Alpha Sorority Regional Entrepreneurial Award, National Council of Negro Women's Regional Women of Conviction Award and the Madam C.J. Walker Award (New England Black Chamber), Framingham (Massachusetts) Human Relations Commission recognition and the Massachusetts Women's Political Caucus Abigail Adams Leadership Award and others.

Janine was born and raised in New York, and attended New York University, M.A. Communications/Business (1984) and Colgate University, B.A (1982). She has worked for companies such as ABC- TV, CBS-TV and the Digital Equipment Corporation. In March 2005, Janine Fondon was named one of the 25 Influential Black Women in Business by The Network Journal (TNJ), a Black professional and small business magazine based in New York City.

Tom, born and raised in Water Valley, Mississippi, is a former U.S. Marine who has served four years in the military, including terms in Italy, Africa and Japan. His resume includes a 15 year career with IBM. Tom is a computer engineering graduate of Boston’s Wentworth Institute of Technology. He has also completed studies in Electronic Engineering at Northwest Junior College in Mississippi and taken proprietary IBM technology training courses on various IBM products and platforms.


Mr. Pedro L. Fontes
Second Vice President, Wealth Management
Citi Smith Barney

Pedro Fontes joined Smith Barney in July of 2004 and is the Second Vice President of Wealth Management. Pedro provides wealth management and liquidity management to high net-worth clients who have a minimum of $1 million dollars in invest able assets. His clients range from working professionals to business owners.

Pedro graduated from Brandeis University with a BA in Political Science and also in African and African-American Studies with a minor in Legal Studies. Pedro sits on Smith Barney's Branch Council and also serves as the Diversity Coordinator. Pedro is a two time recipient of Smith Barney's prestigious Blue Chip Council.

Pedro works with several non-profit organizations where for one of the organization he serves as both the Treasurer and also as the Chair of the Finance Committee. He also works with members of the Transitional Year Program at Brandeis University as a mentor and is also a member of the Brandeis University Minority Alumni Association . He devotes much of his free time teaching financial literacy to underserved communities in the Boston area.


Ms. Betty Anne Fortunato
Senior Franchise Consultant - MatchPoint Franchise Consulting Network

etty Anne’s business and life experiences have prepared her well for the role of independent franchise consultant for MatchPoint. Teaching, training, managing, coaching, mentoring – all have been roles she was drawn to and excelled at, using her innate skills of relating to people and their needs.

Betty Anne has been a sales and marketing executive for almost 20 years. Early on in her career she identified the franchise marketplace as a tremendous opportunity for the products and services she represented. She set out to become an expert in franchising, developing franchise marketing strategies for companies who service the franchising industry. In this capacity, she has given seminars for Fortune 500 companies to increase their understanding of the franchise marketplace.

Betty Anne established her expertise as a sales and marketing professional, starting in the early 1980’s working for Radio Shack as a trainer for both corporate and franchise store managers. She held successively increasing positions of responsibility in marketing and sales over the next 15 years at Data General Corporation, Motorola and Gartner Group, where much of her time was spent working with the independent business owner reseller partners of these companies.

In 1996 she joined ARAMARK Corporation’s Uniform and Career Apparel Group as Director of Sales, responsible for setting strategy to increase sales to small and medium sized businesses. In this role, Betty Anne worked intimately with franchise companies and their franchisees, insuring that the products and services ARAMARK offered them supported their companies’ business goals. During this time, sales for her business unit more than doubled. In 2000, Betty Anne was promoted to Vice President of QSR Managed Accounts, responsible for all activity to support sales to the franchisees of McDonald’s Corporation, Wendy’s International, Southland Corporation (7-11), El Pollo Loco, etc.

Betty Anne has been an independent Franchise Consultant with FranChoice, Inc. since 2003, joined MatchPoint in March of 2008, and has been highly successful in placing people in franchise businesses across the country.

 

Ms. Brent Harding
CEO - TheBhardingcompanies

Ms. Brent Harding owns and manages three individual businesses - TheBHardingCompanies (BHCo). Her flagship enterprise, www.TravelBizOnline.net, a “franchise” on-line marketing firm, sells travel, leisure, and entertainment websites for the brand YTB International (YTBLA). Her second business, is a private label travel company, www.GoTravelDeals.net, (courtesy of the YTB brand) that allows customers to purchase vehicles, book travel packages such as spa vacations, tennis or golf packages, honeymoon specials, buy flowers, concert tickets, schedule attractions, get a passport, visa, foreign currency, and much more! Additionally, Ms. Harding is a veteran real estate investor and manages her own commercial real estate portfolio throughout Massachusetts.

After graduating from Fisher College with a degree in Business Management, Brent continued her education at the University of Oklahoma and graduated from the Mike Maroney Aeronautical Center as a certified Air Traffic Controller.

Brent has participated in the development of the Federal Bank of Boston publication, “Closing the Gap: A Guide to Equal Opportunity Lending.” She has also given testimony before the Congressional subcommittee on General Oversight and Investigation.

Ms. Harding has been featured in Women’s Business Boston, Unity First, and Bay State Banner. She has had articles published in Boston Business Journal, Banker and Tradesman and Bay State Banner. And she has hosted radio talk shows on money and mortgage industries on WILD1090 and Touch 106.1 FM.

Among her other accomplishments, Ms. Harding has been, both, a featured speaker and panelist for the Federal Reserve Bank of Boston and CEDA. Additionally, she has spoken at various community and social organizations events and still finds time for speaking engagements. She serves as a paid public speaker and welcomes such opportunities.



Ms. Ann Hunt,
Lead Lender Relations Specialist, U.S. SBA

Anne Rice Hunt has been employed by the U.S Small Business Administration since 1981. Ms. Hunt currently manages the Agency’s financing programs for the state of Massachusetts.  Over the past five years, the Massachusetts office provided more than $1.5 billion dollars in loan guarantees to over 13,500 small businesses in participation with over 110 lending institutions.

Ms. Hunt had worked as a loan officer for 12 years before assuming the position of Finance Chief in 1995.

Ms. Hunt received an MBA degree from Salem State College as well as a BA degree in Sociology from the Massachusetts School of Liberal Arts.



Ms. Sangita Joshi
Associate - The Bulfinch Group

Sangita helps professionals, families and business owners build and preserve their wealth by bringing focus and clarity to their financial lives. Through an in-depth analysis, she works to develop economically-sound financial strategies that enable her clients to help achieve their financial dreams and goals. She does this by providing exemplary client service and products to her clients, utilizing the resources available with The Bulfinch Group, as well as the extensive network of trusted legal, accounting and investment professionals she has developed alliances with over the years.

Sangita believes in being active personally and professionally. She sits on The Board of the Network of South Asian Professionals, The Commonwealth Institute, and is an active member of the National Association of Insurance and Financial Advisors.

Sangita has been in the financial services industry for nearly 10 years, as a Financial Advisor and Marketing Director. She received her Bachelors Degree from Boston University and her MBA from the F.W. Olin Graduate School of Business at Babson College in Wellesley, MA. She currently lives in Natick and enjoys listening to live music, participating in outdoor activities, and playing with her nephews

 

Ms. Daphne Lawson
Personal Banker - Citibank

C. Daphne Lawson is a Personal Banker with Citibank. Her undergraduate degree in Hospitality Management was received from Boston University and her MBA with a concentration in Finance was received from Boston College. The mixing of the two disciplines makes her a personable and more zealous Personal Banker. To that end, a good portion of her time is spent engaging groups in financial education. She is working with city leaders as well as affordable housing administrators to enlighten the under-banked population of Boston to the benefits of budgeting and fiscal responsibility.

Daphne enjoys her personal time doing home improvement projects and spending time with her family, friends and church community.

 

Ms. Raquel L. Mullaney
President - Comfort Keepers Company

Raquel Mullaney is a proud alumnus of Bridgewater State College where she received her Bachelor of Arts in Psychology. She enjoyed her years working with the Department of Mental Health and in residential group homes. At this early stage in her career, Ms. Mullaney new a “home-like” setting was the most therapeutic place for an individual to thrive.

In 2002, Raquel & Robert Mullaney became the proud owners of a Comfort Keepers franchise. They initially began serving the Plymouth county area, but quickly grew to service the entire South Shore, Cape Cod & the Islands by purchasing two more CK franchises.

In addition to owning three Comfort Keepers’ franchises, Raquel & Bob purchased a geriatric case management company, Senior Health Services in 2004. The marriage between Comfort Keepers and Senior Health Services was a match made in heaven. When non-medical home-care met medical case management the sparks began to fly; they are now a one stop shop for all home-care needs. From Lifeline’s® emergency response system to companionship and medication management; there is nothing a family or client could need that these two companies couldn’t provide!

The Mullaney’s have recently opened a 7500 sq. foot corporate headquarters in Plymouth, MA equipped to provide home health care training to their 200 caregivers and support their growing office staff. Raquel believes the key to success is “Play hard & love what you do”.

 

Mr. Reggie Nunnally
City of Boston
Boston Business Assistance Center

Mr. Reginald Nunnally (more commonly known as Reggie) has been involved in economic development for the past 15 plus years, initially as the Executive Director of the Grove Hall Neighborhood Development Corporation that spearheaded the redevelopment efforts on Blue Hill Ave.

Reggie was the first Executive Director for the Enhanced Enterprise Community responsible for processing $44 million of federal funds for Empowerment Zone economic development projects. His career highlights include facilitating the process for financing the Mecca Mall in Grove Hall, the South End Health Center, Merengue Restaurant on Blue Hill Ave, the Best Western Round House Suites and the Hampton Inn Hotel, (the first African American owned hotel in Boston and the first hotels to be built in Roxbury since the turn of the century.)

Currently he is Deputy Director for external affairs for the Department of Neighborhood Development that includes oversight of the Boston Business Assistance Center. As part of his oversight duties he has created a micro loan program geared for existing business and individuals aspiring to start a business within a special geographical area within the city of Boston

He is a graduate of Providence College and Boston University as well as received training at Harvard Kennedy School of Government.

Reggie is also a past recipient of the Small Business Administration’ s Minority Small Business Advocate of the year award for both Massachusetts as well as all of New England.

 

Ms. Lynda Morris Parham, Ph.D.
Director of Couples and Family Therapy at the Danielsen Institute of Boston University

Dr. Lynda Morris Parham is a Psychologist, presenter, and teacher, in the areas of clinical, family, and community psychology. Dr. Lynda is the Director of Couples and Family Therapy at the Danielsen Institute of Boston University and has her own private practice. Her holistic approach integrates behavioral science practices with faith-based insights in her work with individuals, couples, families, churches and community organizations.

For several decades, Dr. Lynda has provided leadership, mentorship and motivation to women from diverse racial, economic and religious populations in urban, suburban, rural and international settings. She received her ministerial training from Jubilee Christian Church (formerly New Covenant Christian Church) in Boston where she is a Charter Member and serves as a minister and consultant to Chosen Vessels Women's Ministry, Covenant Counseling Ministry, and the Prayer Ministry. She is committed to international ministry and cultural exchange by serving on the Board of the Walker Center in Newton, as a Scholar with the North America Chinese Scholars Association, and has mentored a generation of national and international female boarding school students at Dana Hall School.

Dr. Lynda and her husband Tony (www.TKGweb.com) are trained marriage counselors who co-present on a variety of topics to strengthen couples and families. The couple lives in Boston and they have three children. For more information about Dr. Lynda, please visit her website at www.DrLynda.org


Ms. Holly Rose
Principal

Holly Rose is the founder and former CEO of the highly successful Creative Movement & Arts Centers, headquartered in Needham, Massachusetts. For over 25 years, Holly has been a pioneer in the field of health, fitness and education. In 1998, the Creative Movement & Arts Centers were acquired by Bright Horizons Family Solutions, the nation's leading work/life balance and corporate child care provider, with centers both nationally and internationally.

A nationally recognized expert in the field of health, fitness and education for start-up companies and businesses who are experiencing periods of high-growth, Holly has lectured and presented seminars and workshops at Babson College, Wellesley College, Bright Horizons Family Solutions, Yale University and Quaker State Oil. She has appeared regularly on the "Family Channel" as well as on numerous local and syndicated radio shows across the country. Holly has a particular focus on business operations, marketing, business development, recruitment and retention, education and training professional development and has worked with start-up companies to successfully launch their businesses as well as many established businesses that are ready to take their company to higher and more profitable levels.

Holly attended Lesley College, C.A.G.S. program and Harvard University where she majored in Business Leadership and Human Development. Holly has competed in 4 Boston Marathons and 2 New York City Marathons and has decided to "slow down the pace" with a couple of "mini "triathlons.

 

Mr. Fernando Ruiz
Creative Director - Potter Ruiz Advertising

Fernando Ruiz is the Creative Director for Potter Ruiz Advertising and Communications, a company he founded with Susie Potter in 1997. Potter Ruiz specializes in creating and implementing advertising programs aimed at the US Hispanic markets. Fernando leads the company’s creative efforts and is responsible for campaign strategy, direction and production.

When it comes to understanding people and cultures, Fernando thinks like an anthropologist- he is a savvy analyst with a keen ability to comprehend peoples’ psyches. He has the ability to extract crucial information with which to build campaigns. Fernando knows research and data are important, but it’s the human touch and ability to communicate and creatively transfer knowledge that connects people to products. Fascinated with the human mind and emotional patterns, Fernando thrives on getting to the core of what makes people different; drawing out feelings and attitudes that can only come from direct interaction.

Fernando is an award-winning producer and sound designer, with 16 years of industry experience. He has garnered numerous national and international awards. He is a well respected pioneer of Hispanic advertising and production. With more than 16 years guiding companies to greater enlightenment and opportunity, he is adept at designing communication programs for both recent immigrants to the U.S. and highly acculturated Hispanic Americans – a specialized and wide reaching marketing advantage.

Potter Ruiz’s high-profile client roster includes McDonald’s, Arnold Worldwide, Stop & Shop/Giant, Mullen, NSTAR, Bose Corporation, The Department of Justice, Subway, MMB, ENERGY STAR, and The History Channel en español.

Before launching Potter Ruiz, Fernando established Fernando Ruiz productions in 1992. In addition, he worked for WGBH Boston as a staff audio engineer where he was involved in producing a wide variety of public radio programming and live broadcasts.

He serves on the board of Independent Broadcasting Associates, an award winning non-profit production company that creates programs for National Public Radio and the BBC.

 

  Ms. Susie Potter
  President - Potter Ruiz Advertising

Susie Potter is President of Potter Ruiz Advertising & Communications, a company she founded with Fernando Ruiz in 1997.

Potter Ruiz specializes in advertising strategies that reflect a deep understanding of the Latino mind-set, heart, needs and purchasing drivers. Using cultural insight and language fluency, Potter Ruiz delivers effective communication campaigns that make an emotional and binding connection between Hispanic consumers and client brands.

She leads the company’s business development efforts, strategy, client services and operations. Passionate about connecting companies to the growing U.S. Hispanic markets, Susie closely follows trends and nuances in the Latino landscape using an extensive knowledge base to help define strategic objectives.

With more than 16 years of industry experience she effectively puts her knowledge to the test by helping clients develop communications programs that intelligently market to Hispanics.

Potter Ruiz’s high-profile client roster includes: Arnold Worldwide, Stop & Shop, Mullen, NSTAR, McDonald’s, The Department of Justice, ENERGY STAR, MMB, Subway and The History Channel en español.

Prior to Potter Ruiz, Susie was a founding member of Sound Techniques, a Boston-based broadcast production company that worked with recognized advertising agencies, major cable television networks and independent filmmakers. As head of the marketing department, and staff producer, Susie helped the award winning company grow to number two in a thriving and competitive marketplace.

 

Ms. Josefina Silva
Loan Officer
Community Development Finance Corp.

Josefina B. Silva holds the position of Loan Officer at Massachusetts Community Development Finance Corporation, a thirty year quasi-public agency funded by the State of Massachusetts to provide loan and assistance to businesses in LMI communities.

Silva had a very successful career in the banking industry for almost twenty years. She held the position of Vice President and Loan Officer at Bank of America and its predecessors, Fleet and Bank of Boston. Silva was chosen specifically to launch the community development and outreach programs at Bank of Boston and was the initial officer hired into the newly formed unit in July 1994. She was a top performer and received several awards, including person of the year award.

Silva’s career also includes the not-for-profit sector, and in 1993 she received an award from the Metropolitan Boston Housing Partnership (MBHP) for her work toward residence empowerment and development of community leaders as an organizer at Dorchester Bay Economic Development Corporation.

Silva is a graduate of Instituto Superior de Economia, Universidade Tecnica de Lisboa in Lisbon, Portugal. After graduating in 1983 Silva relocated to the Boston area and began her professional career in the banking industry. She received a diploma in Trust Business from the New England School of Banking in 1991 and in 1997 she received a diploma from Bank of Boston Loan Officer Development Program.

A native of West Africa’s Cape Verde Islands, Silva is now a resident of Malden, MA. She is the mother of three children, Awara (20), Kaiysa (19) and Ywina (17). Silva is very involved in the community activities and was a co-founder of Boston’s Capeverdean Association and the Capeverdean Professional Network. She is on the Board of Massachusetts Alliance of Portuguese Speakers (MAPS), a loan committee member of the Merrimack Valley Economic Development Loan Fund, and a member of Dorchester Bay Economic Development Corporation loan committee. To complement her many other talents, Silva is fluent in five languages.

 

Ms. Jeanette Simmons
Community Branch Manager - Sovereign Bank

Jeanette Simmons is currently a Sovereign Bank Branch Manager and Vice President working out of the Fields Corner Office in Dorchester. She has been with the bank for over 10 years after earlier having a successful career in the retail industry where she was a store manager and honored in 1996 as a Black Achievement Award winner.

Her current duties include providing leadership, managing the sales culture, bringing in new business, ensuring branch integrity and implementing strategies to reduce overhead and improve efficiency. She was born in Savannah, GA and raised in Boston, MA where she participated in the Big Sisters program and served on the Special events Committee of the United Negro College Fund for 11 years. She was on the committee for the Cambridge Y.W.C.A. Empowerment Conference for Women of Color.

When she was branch Manager in Chestnut Hill MA she was on the “Second Step” board which is a home for abused Women and children. And now currently serves on two boards in Dorchester MA “Close To Home” and “Fields Corner Main Streets”.

She loves spending her free time with her family. Her son Roger and her two grandsons Kai and Khoury Jeanette Currently resides in Dorchester

 

Ms. Ronia Stewart
Branch Manager - Citizens Bank

Ronia Stewart is the manager of Citizens Bank’s Dudley Station branch, which is located at 2343 Washington Street in Roxbury. Stewart is responsible for overseeing branch staff, directing branch activities and continuing to deliver exceptional customer service at the Dudley Station location.

Prior to joining Citizens, Stewart worked at MFS Investment Management in Boston and Garden of Eden Ministries, Inc , a nonprofit organization in Dorchester.

An important aspect of her life is her three children (Rasheida, Ronia and Clifford). She enjoys spending time with her family and friends, entertaining, traveling and shopping for shoes.

 

Ms. Deborah Todd
Financial Services Associate - Prudential

Deborah has worked in the financial services industry for over 25 years. She has a strong background in the design and delivery of financial systems that provide business solutions and has worked for several large financial institutions including Bradford Trust Co., Fidelity Investments and Bank of America. Deborah is currently with The Prudential Insurance Company of America where she is licensed to offer Life, Health, Disability and Long Term Care Insurance in both CT and MA. She holds securities registrations Series 6 and 63 and is a registered representative with Pruco Securities, LLC headquartered in Newark, NJ. Deborah holds a B.A.S. in Business from Boston University and an MBA in Finance from Suffolk University.

Deborah works diligently with each of her clients to make sure that they have financial solutions that will help them reach their insurance and financial goals and dreams and that will provide the foundation for building a good financial future by providing strategies to assist them in growing, protecting and preserving their wealth.

Deborah has been happily married since 1966. She and her husband, Jonathan, have two married children, two grandsons and another grandchild on the way.

 

Ms. Stacey Williams
Deputy Director
Small & Local Business Enterprise Office

Stacey Williams is the Deputy Director and Certification Manager of the City of Boston Small and Local Business Enterprise Office.

Ms. Williams was born and raised in Boston. She graduated from Emmanuel College, earning a Bachelor of Arts Degree in Business Management and Spanish. After working for 2 ½ years in the private sector for an advertising and direct mail firm, Ms. Williams went to work for the City of Boston.

When Ms. Williams began working in the Small and Local Business Enterprise Office, it was just a program within the Purchasing Division. Over the years, she has helped minority and woman business owners obtain City of Boston certification for their companies; learn about the City’s contracting and bidding procedures; and encouraged working relationships between City departments’ contracting representatives and the certified business owners through trade fairs, as well as individual introductions. In accomplishing these tasks, the SLBE Office has been able to increase the number of minority and woman owned businesses receiving contracts with the City of Boston, as well as help them seek and secure contracts with privately owned companies and organizations, both in the Greater Boston area and nationally.

Ms. Williams oversees certification and maintains the database, which currently includes over 900 certified vendors.

 

   
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